Jay and his crew make some money by faking demonic hunting excursions and posting them on YouTube. This is the horror genre so eventually these shitty tactics are gonna come back to bite the collective asses of Jay and his team. Could not happen faster to this aggravating piece of shit. The team arrives at a Toronto hotel which is supposedly haunted by a demon and they set up in the room where the demonic activity calls home. I doubt I have to tell you where this is going and if you need a little help, the opening text about this footage being found at the hotel should push you over the finish line. YouTube ghost hunters are annoying as fuck at their best and this host manages to capture the obnoxiousness of that sub-sub-sub-category of entertainer but it still doesn’t make for a good time. Digital glitches stand in for scares in the early going and when the high strangeness begins, the team has trouble accepting that it’s not the usual hijinks manipulated by the crew or natural phenomena. The group of four disagree on whether the supernatural is to blame for the weirdness and Jay decides that even if there is an actual entity on site, they need to stay and collect more evidence. That quest for views is gonna get them killed and Jay is the one who pretty much has the blood on his hands. A raspy demon voice hisses “Cryyyyyyyyyy.” and that’s where we get the movie’s title from… just in case you were wondering. A maintenance man shares the truth behind the haunting of the room with the group and a medium who has a history with the room is called in to help the team… she fails. The power goes out, one of them gets violently ill and the door won’t open which causes everyone to start bitching at each other. Paranormal Activity serves as a bunch of inspiration for some bedtime shots and the expected Blair Witch confessional hits towards the end. It all goes to prove that the advice of “Don’t knock it till you try it.” shouldn’t always be followed. A few passing moments of fun and unintentional comedy make it not a complete wash but no one will blame you if ya skip it.
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